Category Archives: eUniversity
Blogging 101, from the term itself, seems to be a door that would open to a new world of professionalized blogging, a bit & parcel of the umbrella term “digital marketing”. Overwhelmed with this new trend from classical marketing turned all-encompassing digital marketing, I choose to take my first bite of the formal e-marketing morsel with this course via the WordPress service-oriented site dailypost.com, something I had luckily stumbled upon in this over-communicative world.
I am enumerating my personal objectives for readers to see if we are wearing the same shoes, though topic & audience interests may vastly vary. Firstly, I hope to develop the knowledge & skills for producing quality content, secondly, to develop a targeted following, and lastly, to cultivate continuous engagement.
Though the first objective can be gained through both private & public sites, the second & third objectives can only be achieved by going public. This site will hopefully evolve into a simplified 101 site for digital marketers in general, then zoom into the pharmaceutical & medical device industries from which I had thrived in the past. I also hope to achieve a pro blogger status for niche interests, such as e-marketing & entrepreneurship, and e-life, in general.
When this interest continues & proves viable, then replication begins.
“You have to learn the rules of the game.And then you have to play better than anyone else.”
Marketing had evolved through time, but its core meaning of “selling a benefit to answer a need” remains the same. To reach the ultimate objective, it does not rely solely on having an excellent message or content, but most importantly, to maximize the channels to reach your end-users effectively. This makes the basics a continuous process of learning, because not only does a marketer need to construct content that is appealing, but it also has to get it across in an interesting manner.
Digital marketing is a glorified catch-all phrase that makes one
sound tech-oriented, yet few understand that it is comprised of
numerous niches that uses various ratios of knowledge and skills between classic old-school and advanced technology.
The frog that stays in the slow-boil water is the marketer who
does not double-, triple- or make a quantum leap in his methods of getting messages across— a downward escalator indeed if one stays in place. Initiative is the first step. And with all the media noise, I end with Stephen Covey’s “first things first” principle: but, which is first?